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Sponsorship guidelines
Proceeds from underwriting can only be used to pay for the direct costs of a program such as sets, tapes, Channel 6 fees and food for crew. Proceeds cannot be used to pay or otherwise compensate producers, hosts, crew members or guests.

Underwriting credits can appear at the beginning and end of the program only. It must be clearly identified by stating, "This program was made possible (in part) by __________."

On-screen graphics can display the name of the underwriter, but may not include prices or the address or phone number of the underwriter(s). The graphic cannot contain comparative or qualitative language about the underwriter or its product.

Identification can be no longer than 15 seconds per underwriter and must not exceed 30 seconds regardless of the number of underwriters.

Programs may not discuss services or show products or banners of underwriters. Underwriters cannot appear on programs they sponsor.

Guest plugs
Plugs which include a phone number or address or display a product may occur only once during a program and may not be longer than ten seconds.

The producer, host, or crew can have no direct financial interest in the product or service plugged.


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Brooklyn Park MN